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Cassina 9.0 – Installation
“Cassina 9.0” is a site-specific project for the 90th birthday of italian furniture brand Cassina.
They decided to celebrate this important anniversary during Milan Design Week 2017 with an exhibition curated by Patricia Urquiola in the new fondazione Giangiacomo Feltrinelli headquarter. It is a free interpretation of the monograph “This Will Be The Place” (Felix Burrichter, Rizzoli), presented by Cassina during this event.
I was responsible for several aspects of this project from interaction design and analysis to prototyping, project management and execution. The all process took place in MammaFotogramma studio in harness with visual artist Ilaria Vergani Bassi.
Every space of the house of the future hosts its own hacked device, the resulting experience is a playful exploration of a probable future
Sketches by Ettore Tripodi
Photography is by Omar Sartor and TheKnackStudio
Backstage video Matteo Borghi
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